New research from Initials Labs reveals strengths and weaknesses of MarTech implementation across sectors
Expertise & Approach
Who are Initials?
We’re one of the UK’s fastest growing independent creative agencies; experts in branding and brand development, shopper and promotional marketing, experiential, content and digital solutions.
We exist to provide elevated thinking for brands aiming to thrive in a challenging and ever-changing world. We believe in using our expertise to analyse, focus and simplify marketing challenges before exploring and exploding their full creative potential.
With a team of over 50 people we use our individual strengths to deliver considered, inventive and creatively ambitious campaigns in both global markets and the UK.
We’re proud to work with a variety of clients including Heineken, McLaren Automotive, PepsiCo, Twinings, The Gap Partnership, Coty, Philips and Harley Davidson.
Initials. Precision. Unleashed