Connecting Negotiators

Objective

Maximise The Gap Partnership’s growth and penetration beyond their Alumni/sponsors closed LinkedIn model.

Strategy

Digitally expand their core offering with an open online community.

We created The Negotiation Society, a bespoke online platform for their negotiation community, enabling The Gap Partnership to expand their core offering into countries where they currently don’t have a physical presence.

Digitising some of their key negotiation techniques into online courses allows the business to maximise growth and offer direct to consumer offerings that previously hadn’t been considered.

The Negotiation Society is an online community where alumni and sponsors can engage with likeminded individuals within a digital community driven by personalised aggregated news items and thoughtpieces, plus access to discussion boards, case studies and insights from the world of negotiation.

This digital platform not only furthers their learning, but also enables The Gap Partnership to drive their digital innovations and product offering direct to consumer.

A community hub

Full of world-class negotiation content, including:

  • Daily news & insights
  • Discussion boards
  • Negotiation Skills profiling tool
  • Negotiation Planning Tools
  • Video content
  • Practice case studies
  • Exclusive events
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Time To Go Beyond

Objective

Redefine what it means to be part of FRG – for the C-suite, current employees and new talent, addressing reputational challenges and a cut-throat marketplace where only the tough survive.

Strategy

Deliver a differentiated Employee Valuation Proposition that positions a career at FRG as a badge of honour for the very best in the business.

We created a compelling Employee Value Proposition to encapsulate the ethos of the business, its values and benefits and unify an ever-growing brand across the globe.

Go Beyond was borne from insights established through a crucial series of stakeholder interviews across the business, in all markets; at all levels.

The power of the EVP was in its truth; yes, Frank Recruitment Group is tough, demanding, and challenging but is also a true meritocracy, where hard work is recognised and rewarded beyond salary; and an ultimately fulfilling career for hungry, driven and determined individuals. The EVP inspired and excited team members across every level of the business and now lives through all internal communications from welcome letters, through to office décor and learning and development schemes at every level of career development.

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The Heroes Behind the Heel

Objective

Brand development for a biopharmaceutical company developing cancer immunotherapies.

Strategy

Boldly celebrate the pioneering spirit of Achilles’ founders through a definitive and singular proposition, highly distinctive identity and authentic tone of voice.

We created a bold, catalytic logo and brand identity, a suite of corporate and digital comms and a single-minded proposition to articulate the combined vision and ethos of Achilles Therapeutics.

Spending time with the four founding Professors of Achilles Therapeutics unlocked powerful insights behind the vision, ambition and values behind the company. This, coupled with a comprehensive understanding of the competitor landscape, informed a strategy that led with humanity, innovation and transformation to stand above a category typically defined by science and investment.

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