WALKERS SUBWAY

MORE DETAIL

PepsiCo asked us to deliver a ROS driving mechanic across Subway stores in the UK by leveraging their sponsorship of the UEFA Champions League. With the desire to show off all manner of meals these days, we leveraged the trend of Instagrammable food photography to challenge customers to upload a picture of their perfect pairing of a pack of Walkers and their choice of Sub to a dedicated microsite. By doing so they get the chance to win from a whole host of UCL Champions League prizes from UCL Final tickets in Madrid to back packs and match balls.

We even enlisted a Champions League Legend to save the day for one lucky Subway customer!

BACK TO TOP