Walkers Barmy For Sarnies

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The Great British public love a good sarnie. Be it a bacon butty, a chicken filled cob or a cheese toastie - we eat over 11 billion of them every year. We were asked to create a launch campaign for Walkers new sarnie flavoured crisps to engage and excite the nation to give them a go. In honour of the tasty crisp/sandwich union we opened The Walkers Crisp Sarnie Club and invited the nation to go Barmy for Sarnies. Our hidden prohibition-style speak-easy pop up sandwhich bar was a sellout for 4 weeks, and even became the venue for web-series dating show hosted by Paddy McGuinness.

Walkers Barmy For Sarnies

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