Twinings Superblends


Blended for your perfection


Twinings Superblends are a delicious new range of green teas and infusions expertly blended with botanicals, natural fruit flavours, added vitamins and minerals. To launch them in an unforgettable way with an audience seeking easy and tasty ways to boost their health without breaking their stride, we invited visitors to the Glamour Beauty Festival and busy commuters at mainline stations into immersive pods that brought to life the essence of each blend in physical and sensory ways.

Driving product trial and deep awareness for an audience with healthy goals but hectic lifestyles; we gave them a taste of Glow with a quick makeover - so they felt good from the inside out. Feel good songs were selected by those in the Energise pod to spread the positive energy. Sleep offered relaxation and a moment of meditation and Defence tested reactions on a Batak wall. We also encouraged everyone to share their #HereForYou photos on social media to be in with a chance of winning a spa retreat for two.

In excess of 12,000 hot samples were experienced and over 50,000 pillow-pack sample units with 170,000 total tea bags were distributed.