Tropicana Beat The Yawn

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ESSENTIAL GOODNESS ON THE GO

To launch the new Tropicana Essentials range in an engaging way that drove trial and awareness amongst wellness wannabies we focused on the fatigue-reducing properties of their lead flavour Vitality. Challenging consumers to beat the yawn in the face of a sleep-inducing video we then captured on camera each contestant either mid yawn or successfully beating the yawn. They were encouraged to share their photos on social media to be in with a chance of winning a £200 rejuvenation voucher. The pop-up was an oasis of green in the middle of Waterloo station, brightening up commutes and giving people the chance to try all four flavours in the Essentials range. In the two days the activity ran, over 20,000 samples were delivered and nearly 1,500 people managed to beat the yawn!

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