2013 Trebor Rio


Giving people the time of their lives
at that time in their lives

Featured on-pack, online and in selected media, the multi-channel campaign offered 'carefree empty nesters' the chance to win incredible travel experiences. With a unique pack code consumers could win an amazing holiday - with one a day up for grabs - to destinations including the Grand Canyon, Taj Mahal, Rio de Janeiro, and Pompeii. Winners had the opportunity to choose their own Breathtaking Experience from a shortlist. Stunning iconic pictures of prize destinations were used, with the Trebor pack inserted into the visuals to create strong memorable visual imagery.