The Famous Grouse Global BTL Activation Toolkit

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GLOBAL BTL ACTIVATION TOOLKIT

Asked to develop a global creative activation platform that can inspire on and off-trade promotions, experiential events and sponsorships to drive trial and awareness, we needed to implement for different consumer occasions and local market needs. Our biggest creative challenge? We had to drop the iconic bird, used in nearly all communication to date!

Different markets needed guidance from the brand team and tools to use, but also wanted flexibility to make the communication as effective as possible in their own markets.

We focused on celebrating everyday little achievements that give people a reason to enjoy a glass of The Famous Grouse at the end of the day, bringing reality moments and that touch of playfulness which is often lacking in the category.

An extremely versatile creative platform made it easy for markets to use or adapt the material to their specific requirements, including on-going creative hotline for bespoke occasions or channel activations.

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