Strongbow Yard

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OWNING THE FESTIVAL SPACE

Festivals are so much more than watching the headline act - they are the sum of lots of smaller memories made with mates. Using the brand's Let's Own It platform, we built on Strongbow's previous festival association to create a space that became a must-visit meeting place. Taking centre stage in The Strongbow Yard, Strongbow’s iconic Archer was brought to life like never before. Surrounded buy an urban junkyard feel, and overlooked by a DJ booth made out of old speakers, we created ‘Own it’ hotspots where festival goers could enjoy organic moments together. Each unique area provided a great place to hang out, enjoy a pint of Strongbow and burn some quality time with friends. 

 

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