Strongbow Epic Entrance

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OWNING THE FESTIVAL EXPERIENCE

To re-engage a millennial audience with mainstream cider by activating Strongbow's Let's Own It proposition across packs and into the wider festival space, we decided hanging around the fringes of the action wasn't an option. For our audience it's go big or go home. They want to be the guys in the limelight right at the centre of the buzz! So we decided Strongbow should be the brand to signal the start of an unforgettable experience with mates. With every pack of Strongbow we offered music fans the chance to win an “Epic festival entrance" worth up to £10k at some of the UK's best festivals. Some of the resulting experiences, were truly EPIC!

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