Rimmel Match Perfection


Your Shade. Your Stage.

Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, we worked closely with the UK’s top beauty brand on a fresh re-support campaign designed to turn the spotlight towards the brand’s audience by celebrating individuality, diversity and self-expression.

We focused on bespoke audience insight to inform a creative idea based on individual confidence not difference. Working in alignment with Rimmel’s new brand positioning of ‘attainable edge’, the resulting creative showcases real people street cast in collaboration with award-winning Coralie Rose of Road Casting, for their unique opinions, stories and looks. People were discovered across the UK and invited into a national casting process, with 25 chosen to become the faces and voices of one of the world's most iconic beauty brands. Self taught filmmaker Mollie Mills was then asked to bring these stories to life on film.