Quaker Overnight Oats

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WAKE UP TO THE BENEFITS OF OVERNIGHT OATS

Overnight Oats are fast becoming a mainstream breakfast option and Quaker have positioned themselves at the forefront of a trend that’s here to stay. We were asked to ensure Quaker retain ownership of this trend in a competitive breakfast market and continue to drive awareness and educate consumers about the convenience, health and variety of soaking oats overnight.

In 2017 we offered a collection of five bespoke jars hand crafted in collaboration with renowned design team MissPrint, giving away one free with every pack purchased.

This proved to be so popular that In 2018 we followed that up, this time giving people the opportunity to mix and match their own design from a choice of three oat-inspired patterns and colourways. We also created five deliciously inspiring recipes to help everyone enjoy breakfasts even more.

2017 Activation

2018 Activation

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