2012 Peugeot 208 Launch


Breaking a 10 year sales record and getting a French car to No.1 in the UK music charts.

Challenged to devise a pre-launch campaign linked to their global platform, we commissioned Feel the Love by Rudimental to be the soundtrack and hip hop dancer Marquese Scott to be the body of the campaign. A No.1 single, 25-date UK experiential tour and feature at The 2012 Goodwood Festival of Speed later, we had broken Peugeot's 10-year record for advance orders – and reached over 10.5million views on YouTube.

The activity culminated with feature at the 2012 Goodwood Festival of Speed, with hourly performances by a team of dancers drawing in the crowds.