Not On The High Street Christmas Pop Up

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THE HOME OF THOUGHTFUL GIFTS

Working with online retailer Not On The High Street, we were asked to bring to life their proposition – The Home of Thoughtful Gifts. Where better we thought, for a brand with a name like that, than definitely not on a high street near you, but two of the busiest through-traffic venues at this time of year - Waterloo Station and Westfield White City. We had pop-up homes in each for three weeks in the run up to Christmas.

The beautifully styled pop-ups were filled to the brim with unique gifts for the savvy shopper looking for something a little different at Christmas. At Westfield consumers could also have their purchases personalised by the Partners brands, and were able to take part in a range of Partner workshops from wreath-making to Christmas table styling.

Unique touches could be found in every corner, including a thoughtful thought machine where consumers pressed a button to receive a happy mantra to get them through their busy day.

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