2016 Jeep BVS


In Batman v Superman: Dawn of Justice, the world's most iconic Super Heroes clash for the first time ever on the big screen. Our Jeep online experience invited users to choose their allegiance and become a hero themselves in the 'Battle of the Renegades', by using the vehicle to help others and evade impending catastrophe using a unique interactive advergame.

Participation in the online experience was rewarded with a range of prizes, including live themed driving experiences and cinema tickets to Batman v Superman: Dawn of Justice, as well as a range of other related digital content.

The driving experience was an amazing opportunity to take the vehicle through its paces on a specially built set at a disused airfield in Oxford, culminationg in the chance to locate Batman's car - flown in from Hollywood for the occasion.

Launch film

Activation film