Hello Sunshine

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GOODNESS ON THE GO

Tropicana were looking for an idea to engage independent retailers and encourage them to upweight their Orange Juice sales. To tie in to the global brand campaign running at the time, we offered them a chance to have a Little Ray of Sunshine brought to their store in the form of a tailored local advertising campaign, in-store merchandising and a dedicated themed sampling day – to the value of £5K. Five lucky winners were chosen and our experiential team then took over to fully rebrand their shops with branded merchandise, orange groves and a steel band thrown in for good measure!

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