2014 GiffGaff

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IRREVERENCE ALL THE WAY

Giff Gaff is the mobile phone tariff brand of choice for students. Our job was to connect with Freshers using creatively led, targeted on and off line communication. Irreverent, off the wall, and cheeky were pre-requisites in terms of behaviour traits. Just like our cactus mailer enabling students to assemble their own long-lasting indoor garden!

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