FIT KIT BODYCARE

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FIT FOR PURPOSE

A couple of years ago entrepreneur Jeremy Carson had an idea for an innovative life hack range of post exercise recovery shower gels. And like all great ideas it was based on a simple thought – by combining shower gels with selected natural ingredients proven to help the body in recovery after exercise, you could save time and money and be ready to go again sooner.

Fit Kit's three variants come in striking and category disrupting orange, green and blue designs. Each one hones in on solving problems that come after exercising. Targeting dry skin, fatigue and muscle soreness, the three specially designed formulations include: olive triglycerides to moisturise, eucalyptus to help nasal decongestion and peppermint oil to cool tired muscles. Unlike other gym products which generally come in bulky bottles or jars, Fit Kit sports a convenient, light, eco-friendly pouch container designed to take up as little space as possible in your kit bag.

When Jeremy came to Initials we loved his idea so much he managed to persuaded us to invest in the brand and we are now proud co-owners of this unique product. Our brand engineering and design teams saw us re name the brand (from 100 Bodycare) and develop a bold new identity, packaging and launch programme.

The range launched with shower gels and will eventually carry eight products, expanding into moisturisers and shampoos.

If you are interested in finding out more, checkout the website we helped develop at fitkitbodycare.com or follow Fit Kit on Twitter @fitkitbodycare

Some of the early packaging designs

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