2016 FIAT 500 GLAMOUR MAGAZINE FESTIVAL

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In March 2016, Fiat were the main sponsor of the GLAMOUR Magazine Beauty Festival in the Saatchi Gallery. We created an activation zone for Fiat with an array of options for visitors, from make-up artists recreating iconic beauty looks, workshops on how to reinvent classic pieces of the season, to having a picture in the front of a Fiat 500C using green screen technology. Visitors were invited to put on stylish Italian accessories ahead of their picture moment and then take to the studio area where, following their shoot, they would receive a branded print-out of themselves posing with their friends in the iconic car.

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