2009 Doritos


A ground-breaking, interactive campaign that took sales promotion to another level and achieved outstanding results. Our targets were known avid online gamers. An online advergame was produced in the style of a feature length movie. The mechanic encouraged repeat purchase, with iD3 packs giving consumers multiple lives, allowing them to move through different episodes of the adventure with spot prizes along the way. We engaged fans via additional content including a cinematic trailer seeded on relevant websites. The iD3 website was uniquely integrated with Facebook Connect, allowing users to share content with their friends without leaving the Doritos website.