2010 BBC Children in Need

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RAISING THE GAME

We were very proud to be asked by the BBC to create a new theme and look for this iconic charity appeal. And whatever we came up with was to have a three-year lifespan, so it had to be simple, engaging and call the nation to action. With over 260,000 fundraising packs sent out  (an 11% increase on the previous campaign with the trend continuing over subsequent years), the campaign continued a long tradition of raising a huge amount for very worth causes.  

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