2016 Armstead Squad for The Job


No substitute for a simple idea

As the Armstead brand grew, so did the portfolio of products available. This meant it was time for an identity which delivered against the core portfolio benefits.  Research told us that Football resonated most strongly with our core target audience.  

With Euro 2016 just round the corner, and the January transfer window upon us, we created an eye-catching, tongue in cheek ‘squad’ of players who represented the key benefits of Armstead trade products.

Encouraging decorators to transfer Armstead into their own van, we gave away over 1,000 bespoke football shirts to decorators who spent more than £30 in store. Back of the net!