2017 Jeep Tough Mudder

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MAKING THE MOST OF MUD FROM 2014-2017

Since 2014 we have helped Jeep activate their 4-year sponsorship of Tough Mudder in the UK. The association has seen the iconic brand bring its sense of fun and adrenaline-fuelled personality to the hugely popular event series. The nationally run events are team-oriented 10-12mile obstacle courses designed to test physical strength and mental grit.

We introduced Jeep Fest, the creation of a themed obstacle, the Mud Mile, where we hosted our own mini festival along the mile as Mudders waded through a series of quagmire humps surrounded by bright festival flags. They were spurred on by a DJ in a converted Jeep Renegade. We also created a Jeep Fest Service Station, offering mudders a pre and post mud mile experience with face paint artists poised ready to help runners get into the mud battling, festival spirit. Then when people finished, we gave away brandedd car seat covers to protect their vehicles from getting filthy on the way home!

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