2015 Jeep Unleash Your 360

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BE A VOICE NOT AN ECHO

True Renegades show themselves through small but telling acts of unexpected rebellion. They break the rules - but they break them for a reason…to find fun and enjoyment in places where ordinary people can’t.

We wanted prospective customers to free their inner Renegade by asking them to step up and find fun in a new or unexpected way.

We invited people to look at Jeep from a different angle and at the same time release their inner renegade by expressing it in an exciting and visual way through our 360° bullet-time video experience

The 360°digital photography was able to capture a 20 second video to be shared, of people demonstrating their true renegade self. We visited 9 cities across the UK throughout the summer, and from nealy 1,500 videos created, we achieved a media reach in excess of 7,100,000.

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