2015 Amstead High Striker


Armstead Trade was launched in the trade to provide an exciting new quality, affordable professional brand for decorators. Armstead Trade knew the product was good, but wanted to disrupt the category. Research suggested that if Armstead could get a high level of awareness, then the price and the quality of the product would do the rest.

We were tasked with delivering a disruptive brand personality and visual style, backing this up with a high energy, engaging experiential installation, encouraging professional decorators to get excited about the brand.  Job done - the High Striker Challenge encouraged large scale interaction, with over 250 winners in 100 stores across the month.  It provided much more than a talking point in store and launched Armstead with a Kapow!