2014 Sainsburys School Games

MORE DETAIL

GO FOR IT!

A 2-year nationwide scheme that aimed to encourage and motivate school children to take part in more competitive school sport. An integrated campaign using digital, PR, media relations, in-store POS and live event presence in which the athletes friends, family and local community were encouraged to send messages of support using a dedicated hashtag. These were collated and displayed on an online campaign hub and a dedicated Support Bus, which toured the country raising awareness and encouraging participation.

BACK TO TOP