2014 Peugeot 308

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Getting a feel for it

The Peugeot 308's allure was demonstrated through three different sensory experiences using innovative technology. Oculus Rift provided an immersive 360 degree experience. A digital projection of falling feathers that reacted in sync to a person's movement dramatized the new lighter chassis and to demonstrate the hair-rising excitement of driving a 308, a steering wheel was connected to a Van de Graff generator. Social media was used for people to share their experiences.

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