2013 Peugeot Goodwood Festival of Speed


A tidal wave of visitors

For the second year running, our challenge was to drive stand visits, change perception of the French brand with the British motoring public and generate test-drive requests. To dramatise the Peugeot platform of Enjoy The Ride, we installed a 55-ton Flowrider machine in the middle of our stand and showcased an innovative surfboard creation from the Peugeot Paris design studio. Leveraging all Goodwood media channels we created a platform to communicate pre, during and post the event. All pre-bookable sessions sold out and our online gallery of surfers in action helped build awareness and interest.