2012 PERONI MODA AWARDS

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THE PERONI MODA AWARDS

How do you launch and promote Peroni Nastro Azzurro as the most stylish beer in Ireland? The Italian way of life is rooted in passion, craftsmanship and attention to detail, values which underpin the foundation of Peroni and many other icons cemented in Italian history. To bring these values to life in the minds of Irish consumers, we teamed Peroni up with fashion designer Marco de Vincenzo to run the Peroni Moda Awards; an inspirational brief for young designers to create a beautiful collection inspired by Peroni’s iconic blue ribbon.

The campaign launched with an exclusive showcase of work from Vincenzo’s latest collection in the heart of Dublin and a talk from the designer himself and was supported by a partnership with IMAGE magazine. The winners were showcased at a live catwalk show later in the year.

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