2011 Peugeot 508 Refresh

MORE DETAIL

Take time to smell the coffee

We targeted Business Drivers extremely cost-effectively by creating a national motorway services roadshow linked to the model's latest Quality Time campaign. Our target was to generate 500 hot leads. With two cars on display and experts on hand to give brief demonstrations, the lure of a free coffee, chance to win some exciting Quality Time and a live updated display of pledges resulted in over 700 test drives.

BACK TO TOP