SHOPPER MARKETING AT INITIALS

What's in a word? When you've only got five or less of them to sell a product, quite a lot actually. With shoppers becoming both savvy and cynical, shopper communication has to work a lot harder in convincing them to buy.

Being creative in the retail space involves a completely different approach to a lot of other disciplines. We work hard to combine channel understanding, behavioural economics and shopper psychology to make sure brands can really influence purchase decisions.

OUR APPROACH TO EVERY BRIEF IS PRAGMATIC, COST EFFECTIVE AND TIMELY TO ULTIMATELY DRIVE BETTER CONNECTION AND CREATIVITY. WE MAKE THE SHOPPER THE HERO AND SEE THINGS THROUGH THEIR EYES FIRST.

Our key shopper beliefs:

  • Start from the shelf and work back
  • Develop relevant shopper insights
  • Engage in meaningful ways
  • Connect at the right place in the right way

AND THE DEVIL REALLY IS IN THE DETAIL

Little things like which colour drives impulsiveness, what shapes disrupt the eye and what word best says 'here's something new'… (it's still NEW by the way) can make all the difference from delivering what you've always done, to a shopper campaign that is game-changing.

Our approach means we enable brands to reach shoppers where it really counts whatever stage of the purchase journey they're on, using language and visuals to disrupt, explain and ultimately close the sale in our favour.

A pragmatic outlook keeps things simple; removing marketing silos to create seamless communication, giving shoppers what they need, where they need it.


Testing

We have established a series of proprietary analysis tools to help brands engage, connect and convince shoppers to buy.

Each tool utilises cloud-based online research, covering 60 countries, with a database of 250,000 shoppers segmented by demographics, income and with the ability to category match by current purchase intent.

INSIGHT GENERATOR

A research tool identifying and validating relevant and actionable insight with real shoppers

P2P PULSE

A interactive, responsive tool that allows us to build Decision Journeys with real shoppers

CREATIVE PULSE

A quick and efficient way to test your creative with your target shopper


SOME OF THE WORK WE ARE PROUD OF







OUR SHOPPER MARKETING EXPERTS

  1. Peter Lidgey

    Head of Shopper
  2. Allan Guy

    Creative Director
  3. Sarah Cook

    Senior Communications Director
  4. Emily Lovelace

    Senior Communications Manager
  5. Abigail Karet

    Communications Manager
  6. Anouska Margolis

    Communications Executive
Meet the full team