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Join the Club Sandwich

Objective

Launch the Walkers sandwich flavoured crisps and encourage trial.

Strategy

Leverage the British love of a good sarnie and give them a place to enjoy them.

The Great British public love a good sarnie. Be it a bacon butty, a chicken filled cob or a cheese toastie – we eat over 11 billion of them every year.

In honour of the tasty crisp/sandwich union we opened The Walkers Crisp Sarnie Club and invited the nation to go Barmy for Sarnies.

9,488,463

PR reach

8 million

Social impressions

2,500

Came through the experience over four weeks