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Unleash Your 360

Objective

Increase awareness of the Jeep Renegade and drive trial.

Strategy

Get potential customers to tap into their inner renegade.

True Renegades show themselves through small but telling acts of unexpected rebellion. They break the rules, but they break them for a reason. They break the to find fun and enjoyment in places where ordinary people can’t.

We wanted prospective customers to free their inner Renegade by asking them to step up and find fun in a new or unexpected way.

We invited people to look at Jeep from a different angle and at the same time release their inner renegade by expressing it in an exciting and visual way through our 360° bullet-time video experience. The 360°digital photography was able to capture a 20 second video to be shared, of people demonstrating their true renegade self.

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