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Turning Heads this Halloween

Objective

Launch Rimmel’s Halloween product line and drive frequency.

Strategy

Develop accessible and attainable looks for Gen Zs to replicate for their Halloween look.

With its increasing popularity, Halloween has become the event of the year for skilful makeup and hair artists to show off their imagination and skills.

We built two looks around the launch of Rimmel’s Halloween product line up – Ink Me Tattoos and new nail varnish Super Gel Shades. Both looks were trend led and highlighted the unique product benefits of using Rimmel’s Ink Me Tattoos and makeup to create Instagramable looks that are easy for our Gen-Z audience to recreate.

Go beyond

James Molloy, International Global Ambassador for Rimmel, helped us bring to life two different and unique looks – turn heads play tricks and step into a new world – with Rimmel’s make up range. We created video tutorials, social shots and step-by-step copy for each look to be rolled out across retailer social channels and in-store alongside Rimmel’s social channels.

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