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Time to go Beyond

Objective

Redefine what it means to be part of FRG – for the C-suite, current employees and new talent, addressing reputational challenges and a cut-throat marketplace where only the tough survive.

Strategy

Deliver a differentiated Employee Valuation Proposition that positions a career at FRG as a badge of honour for the very best in the business.

We created a compelling Employee Value Proposition to encapsulate the ethos of the business, its values and benefits and unify an ever-growing brand across the globe.

Go Beyond was borne from insights established through a crucial series of stakeholder interviews across the business, in all markets; at all levels.

The power of the EVP was in its truth; yes, Frank Recruitment Group is tough, demanding, and challenging but is also a true meritocracy, where hard work is recognised and rewarded beyond salary; and an ultimately fulfilling career for hungry, driven and determined individuals. The EVP inspired and excited team members across every level of the business and now lives through all internal communications from welcome letters, through to office décor and learning and development schemes at every level of career development.