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Capitalise on the awareness garnered from previous Dark Fruit experiential and drive penetration in key demographic.
Continue to harness the power of the existing Dark Fruit superfandom.
Following on from a busy summer, we created ‘Dark Fruit: The Cakery’: A pop-up Dark Fruit themed bakery where superfans could purchase Dark Fruit baked goods.
We partnered with LadBible who hosted a ‘cake off creation’ contest to see what superfans up and down the country were creating. A winner was selected, and their bake was shipped to Manchester to act as the centrepiece of our one-off Cakery!
Our Cakery opened its doors to the public and sold all kinds of sweet treats, from personalised cupcakes, ice cream sandwiches and bespoke doughnuts supplied by ‘Doughnut Time’ – all Dark Fruit flavoured, of course!
The Dark Fruit fans of Manchester flocked to the pop-up and stocked up on our limited-edition baked goods, were amazed by the ‘cake off’ winner and rounded off 2018 in Strongbow style! See here for LadBible’s video of the day.
