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Back

The Pic of the Packs

Objective

Deliver an ROS driving mechanic across Subway stores in the UK.

Strategy

Leverage their sponsorship of the UEFA Champions League and food photography trends.

We challenged customers to upload a picture of their perfect pairing of a pack of Walkers and their choice of Sub to a dedicated microsite with a little help from a big football legend.

By doing so they got the chance to win from a whole host of UCL Champions League prizes from UCL Final tickets in Madrid to back packs and match balls.