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The Last Word

Objective

Increase penetration in an increasingly competitive market.

Strategy

Develop a new brand proposition and creative manifestation.

Pioneers of the world renowned Clock Face Model and global leaders in both negotiation training and consultancy, The Gap Partnership have been category leaders for the last 17 years.

Their range of intensive residential workshops create the world’s best negotiators and their sector specialist consultants help major blue chip companies save billions of pounds every year.

After discussions with the CMO, we focussed on developing the brand’s proposition (hand in hand with the executive board) in light of increased competition. Secondly we worked on a new creative manifestation of that proposition bringing the brand’s image fully up to date and finally to roll out the new corporate image to 8 global territories.

We are now an integral part of the marketing department where our work will focus on the planning and implementation of a number of exciting initiatives across multiple channels.