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Surf’s Up in the City

Objective

Create impact and exposure for a new healthy drink brand launch.

Strategy

Bring the vibrant beaches of Naked’s hometown, Santa Monica, to the grey streets of London.

We put a 55-ton surfing machine in the heart of the City of London and invited office workers to form teams of surfers to compete against each other.

The result? Almost £300,000 worth of PR coverage (including ITV’s Daybreak) with total consumer reach of 93m, 9,000 website visits and 17,500 Naked samples distributed during the 4 day event.

93m

total consumer reach

9,000

website visits

17,500

samples distributed

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