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Sparkle, Shimmer and Slay

Objective

Increase penetration of Rimmel’s new and existing products at Christmas.

Strategy

Festive makeup is a huge part of getting in the spirit – especially for Rimmel’s core audience: Gen Z.

From glitterball glam to winter chic, we created three stand-out party looks to inspire Gen Z to show off their festive makeup flare.

We worked with James Molloy, Rimmel’s International Global Ambassador, to bring each ultimate party look to life through a series of video tutorials.

Oh my glitter

Off the back of our tutorials, we created a whole suite of social content, digital assets and POS designs to be rolled out globally – in time for the party season to start.

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