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Roar for a Pour


Drive penetration and awareness at the UEFA Champions League final.


Put Pepsi Max at the heart of the excitement in the days leading up to the final in Cardiff.

The unwavering passion of football fans takes them on a journey from joy to despair; nervous anticipation to ecstasy; disappointment to elation. No other moments in life provide the chance to feel and express these emotions with such intensity.

So, we created an unforgettable immersive journey, literally powered by fans’ passion for the beautiful game. And our unique VR experience combined the latest cutting-edge technology, with live actors to deliver a truly unique and memorable experience.