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Pandamonium in the Park

Objective

Increase loyalty to Sainsbury’s during the summer trading period.

Strategy

Develop Sainsbury’s position as THE family-friendly supermarket.

We created an amazing day out at Althorp Estate in Northampton. In conjunction with DreamWorks’ Kung Fu Panda 2 movie, 12,000 visitors were entertained with 8 hours of live family entertainment by 16 brands, a 22-piece orchestra, 3 world class acts, 2 Hollywood superstars and one giant Panda!

The event culminated in Hans Zimmer’s first ever live UK performance and with the CEO of Sainsbury’s and the Chinese Ambassador to the UK in attendance, this was a truly mould-breaking experience.