Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec egestas nulla ut tincidunt ullamcorper.
close
button

Back

It’s Got to be Galabanini

Objective

Increase brand recall amongst consumers and subsequently drive loyalty.

Strategy

Leverage Come Dine With Me’s playful tone and repeat the brand name (almost) as much as possible.

Mozzarella is mozzarella, right? Wrong. But seemingly, that’s how British shoppers think of it. 

So, we created It’s Got to Be Galbani– a series of playful idents, along with a 30-second radio spot, where mozzarella-loving individuals forgetfully mispronounce the brand name, only to be repeatedly corrected by a proud Italian narrator.

Hello,

we'd love to chat
  • This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
  • This field is for validation purposes and should be left unchanged.
* required fields

Drop our CEO

a note
  • This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
  • This field is for validation purposes and should be left unchanged.
* required fields

We're always

on the lookout for talented people
  • Accepted file types: pdf, doc.
    Select File
    Upload your CV
  • This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
  • This field is for validation purposes and should be left unchanged.
* required fields