Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec egestas nulla ut tincidunt ullamcorper.
close
button

Back

How do You Like Them Apples?

Objective

Drive re-appraisal of Copella juices among a younger audience following their fresh re-brand.

Strategy

Develop an influencer-led campaign focussed on Copella’s core proposition, ‘back to nature’.

We created Camp Copella and, for 48 hours, we played host to 15 hand-picked influencers at Boxford Farm, the home of Copella Apple Juice.

During their stay at our guests learned how Copella is lovingly produced on the farm with a mixture of 25 varieties of apples that are chosen and turned into Copella’s famous juice in just 36 hours.

The influencers had a whole host of activities to generate content from: Picking and pressing their own apples, Copella cocktail mixology, a Copella cookery masterclass, morning lakeside meditation, campfire vibes and locally sourced orchard dining.

Hello,

we'd love to chat
  • This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
  • This field is for validation purposes and should be left unchanged.
* required fields

Drop our CEO

a note
  • This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
  • This field is for validation purposes and should be left unchanged.
* required fields

We're always

on the lookout for talented people
  • Accepted file types: pdf, doc.
    Select File
    Upload your CV
  • This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
  • This field is for validation purposes and should be left unchanged.
* required fields