Festivals are so much more than watching the headline act – they are the sum of lots of smaller memories made with mates. So, we created a space that became a must-visit meeting place: The Strongbow Yard.
In the centre, standing tall and true, Strongbow’s iconic Archer was brought to life like never before. Surrounded by an urban junkyard feel and overlooked by a DJ booth made out of old speakers, we created ‘Own it’ hotspots where festival goers could enjoy organic moments together.
Each unique area provided a great place to hang out, enjoy a pint of Strongbow and some quality time with friends.
