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Go Big or Go Home

Objective

Re-engage a millennial audience with mainstream cider.

Strategy

Activate Strongbow’s Let’s Own It proposition across packs and in a wider festival space.

Let’s Own It: let’s not hang around the fringe, let’s go big or go home, let’s be people in the limelight, centre stage!

We decided Strongbow should be the brand to signal the start of an unforgettable experience with mates. With every pack of Strongbow we offered music fans the chance to win an ‘Epic Festival Entrance’ worth up to £10k at some of the UK’s best festivals.