Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec egestas nulla ut tincidunt ullamcorper.
close
button

Back

Go All In To Get Out

Objective

Raise awareness of Abarth amongst new car buyers by showcasing its power, performance and devil-may-care personality.

Strategy

Get spirited non-conformists to consider Abarth by creating a high-octane experience that matches their all-in attitude to life.

We launched The Abarth Take Back: a souped-up escape room style event designed to push the limits of our audience and the Abarth itself.

Housed in a huge warehouse, competition winners took on daring tasks and challenges, from cracking codes to retrieving stolen artwork, all under the guise of a high-octane getaway.

As well as being passengers in a series of hair-raising stunt sequences, guests had the opportunity to get behind the wheel themselves and experience the visceral thrill of the Abarth 595.