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Get Naked and Colour

Objective

Leverage experiential to engage a millennial audience with our brand world centred around discovery and creation.

Strategy

Step into the festival environment and their inherently curious crowds.

Naked consumers and festival goers both love to explore and try something new. So, we tapped into the trend for adult colouring, harnessing the festival spirit of shared expression and creativity, creating a hidden environment where crowds could lose their inhibitions, ‘get Naked and colour’.