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Creating the world’s best negotiators

Objective

Create a refreshed brand design treatment and modernised digital presence to reflect the business’s evolution.

Strategy

We gained a full understanding of The Gap Partnership’s new brand positioning, in order to land their new consultative offering and move them into a more relevant space digitally.

A dynamic look and feel soon followed, which was brought to life on a refreshed new website that showcased a vast suite of on and offline tools – from training courses, to events, to insight-led articles. A user-friendly CMS not only allowed the content to be viewed and accessed seamlessly by a variety of different visitors, but updated easily by The Gap Partnership.