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The new home of negotiation

Objective

Maintain and extend The GAP Partnership’s relationship with alumni who’d previously attended one of their many industry-renowned negotiation training courses.

Strategy

Develop a digital community that would allow visitors to access a raft of free negotiation-based content and tools, while landing The GAP Partnership as the voice of authority on all things negotiation.

Output

We created and launched The Negotiation Society – a bespoke enterprise-level digital platform for their negotiation community, that allowed The Gap Partnership to expand their core offering to countries where they didn’t yet have a physical presence.

Digitising key negotiation tools, we helped the business maximise their growth, stay globally relevant, and offer direct-to-consumer offerings they previously couldn’t.

As well as engaging with likeminded individuals in a digital space, sponsors and alumni could access personalised news items, thought pieces, discussion boards, case studies and exclusive insights from the world of negotiation.

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A community hub

Full of world-class negotiation content, including:

  • Daily news & insights
  • Discussion boards
  • Negotiation Skills profiling tool
  • Negotiation Planning Tools
  • Video content
  • Practice case studies
  • Exclusive events